--- title: "Case Study: University of Vermont's Video Recruitment Strategy" description: The University of Vermont sourced 65+ authentic student videos for their video recruitment strategy, resulting in a 55% inquiry-to-application conversion. image: https://recruit.campusreel.org/hubfs/CampusReel-CaseStudy-SM_Organic-1.png --- [![CampusReel](https://recruit.campusreel.org/hs-fs/hubfs/CampusReel.png?width=150&height=46&name=CampusReel.png "CampusReel")](https://www.campusreel.org/) # Achieve 55% Inquiry-to-App Conversion With Video #### **Case Study**: University of Vermont's Video Recruitment Strategy The University of Vermont (UVM), like many institutions, knew they needed better content to attract the right students. But full-scale production was too big of a lift for their one-person video team. Instead, UVM turned to CampusReel to source 65+ “day-in-the-life” videos from students. They turned each piece of content into a lead generation magnet, hitting 55% inquiry-to-application conversion and 30% inquiry-to-campus-visit conversion. *“CampusReel won over all our other vendor partners for inquiry to app conversion! I loved seeing CampusReel in the top spot.”* *- Jay Jacobs, VP for Enrollment Management* ### UVM Case Study ## Authentic Student-Led Video Content UVM's authentic video recruitment strategy not only helped reach new prospective students, but kept them engaged throughout the entire lifecycle. In the 2021-2022 enrollment cycle, UVM achieved a 15% application-to-deposit conversion from students who engaged with CampusReel videos. *“Previously, it was hard to create a series of video content quickly and nimbly, especially with only one videographer. CampusReel took the work off our team.” - Aimee Frost, Digital Recruitment Specialist* ![Pride Month at University of Vermont](https://recruit.campusreel.org/hubfs/Landing%20Page/Video%20Preview%20Images/Pride%20Month%20at%20University%20of%20Vermont.png) Copyright © 2022 CampusReel. All Rights Reserved. [Privacy Policy |](https://www.campusreel.org/privacy_policy) [Terms of Use](https://www.campusreel.org/terms_of_use)